our clients

tandem has worked with startups and small-to-medium enterprises (SMEs) from a variety of industries. We’ve done everything from building an Internet venture’s business model to compiling local market data for an established durable goods manufacturer. We have even run our own series of workshops aimed at educated entrepreneurs on every aspect of the venture creation process.

Every engagement has been different – a new challenge, a unique context, distinct objectives. In every case, tandem has been able to synthesize its wealth of experience and its extensive network of regional business experts to produce custom solutions that consistently exceed our clients’ expectations. Our reach extends from Dubai to Saudi Arabia, Lebanon, Jordan, Bahrain, Egypt and other countries in the MENA region. Below is a sample of some of our clients.
 

Al-Khaleej Palace Hotel, www.alkhaleejhotels.com

Problem: Founders were looking to exit the business.
Solution: tandem developed an investor presentation and valuation for the purpose of a full shareholder exit. The transaction was successfully completed in Q2 2012.

Al Futtaim Private Company, (www.alfuttaim.com) through its subsidiaries, owns and operates commerce, industry, and services businesses.

Problem: The client was considering a new business entity and required the market research on which to base a feasibility study.
Solution: tandem conducted primary and secondary research across the proposed business’ catchment area as well as throughout Dubai, allowing the internal team to develop a set of financial assumptions.

Al Naboodah Group Enterprises, (www.alnaboodah.com)the management and governance vehicle for the operating groups of the Saeed & Mohammed Al Naboodah Group.

Problem: The client was considering a new business entity into a new sector and required a complete solution to guide them.
Solution: tandem developed a comprehensive business plan outlining the industry, business model, financial feasibility and operations of the new business.

Active M, a Dubai-based Venture Capital Investment and Advisory firm.

Problem: The client required advisory support in planning and valuing the transactions.
Solution: tandem assisted Active M, lead financial advisors in developing Investment Presentations Valuations for an established advertising agency as well as a planned warehousing complex in the region.

Academie Esthetique (www.academy-esthetic.com) is the first French beauty school in the Middle East.

Problem: Founder was looking for a document to use for a potential shareholder restructure
Solution: tandem developed an investor pitch presentation showcasing the accomplishments-to-date, the growth prospects, the valuation and the management team

AA Kennel an upcoming kenneling, training and breeding centre focused on canine care

Problem: Founder was looking for a business plan to submit to Khalifa Fund
Solution: tandem developed a business plan covering all aspects of the business model and conducted several site visits to assist the client in assessing potential locations

Aura-B.com, (www.aura-b.com) a fashion and lifestyle e-commerce portal featuring independent designers from the region and abroad.

Problem: Founder was looking for a way to boost her sales strategy
Solution: tandem developed an online sales and marketing strategy grounded in real data and traffic analysis.

Autohaus, (www.autohaus.com) is a Dubai-based independent maintenance garage specialized in German car brands.

Problem: The founders were in the process of setting up the business and required pre-operations guidance.
Solution: tandem assisted the new team in establishing policies and procedures and coordinating with the selected software service providers.


BE GLOBE, (www.beglobe.mobi), have developed a patented and unique solution to transmit rich content and advertising to mobiles for free.

Problem: Founders were looking for a partner to support them in developing appropriate forecasts, negotiating terms with key stakeholders and analyzing new markets for expansion.
Solution: tandem have been retained as strategic advisors for the business, helping them develop financial models for each operator, formulating expansion strategies and facilitating introductions.

Bil Arabi, (www.bilarabi.ae), is a low-volume jewelry concept. The business specializes in women’s jewelry made from precious metals in Arabic letters.

Problem:Entrepreneur was looking to expand the business and need to understand the financial implications involved.
Solution: tandem developed a financial model in order to evaluate the potential of setting up a production unit and retail distribution network across the region.

Berrydrops, a startup ecommerce shopping platform for baby gifts.

Problem: Founders required strategic advice and support to develop their understanding of the investment requirements, business model and profit potential of the business.
Solution: tandem was hired as an advisor to the founders for strategic support. We developed a financial model that helped the company devise a pricing strategy and inventory management process.

CloudAppers, (www.cloudappers.com) an established web- and mobile-app developer.

Problem: Company has no accountant and used to maintain its accounts in a haphazard way.
Solution: tandem scrutinized and classified every financial transaction since the Company’s inception in order to reconcile all accounts and issue financial statements. tandem has also been retained as the outsourced-accounting provider.


Cloisall, is a leader in the interior fit out and contracting sector based in the UAE

Problem: The company’s rapid growth meant that they had not assessed their procedures, reporting standards and key personnel.
Solution: tandem worked with Cloisall on different aspects of their business from financial policies and tender processes to organizational structure and remuneration schemes.

Chez Toi, (www.cheztoibeauty.com) is an at-home beauty services company.

Problem: The company’s logistical setup did not allow it to fully utilise it resources and its pricing strategy did not reflect its premium offering.
Solution: tandem is currently working with Chez Toi to maximize the number of customers it could serve through a reengineered journey plan. Competitor pricing research allowed the company to adjust its market position. tandem is also evaluating several ownership and funding strategies for the shareholders.

CherryOnTop, a boutique event management and design company operating in the Middle East region.

Problem: The entrepreneurs required strategic advice on where to setup their company, how to grow their business and how to price their services.
Solution: tandem came on as a strategic advisor and developed a financial model and budget for the business. In addition, tandem developed and implemented a growth and expansion strategy for the company into new lines of business, including the setting up of a marketing and communications division. We continue to provide ongoing mentorship and guidance to the company.

CORE Savills, is one of the leading Real Estate Companies in Dubai, affiliated with global real estate service providers Savills.

Problem: The client requires specific information on the surrounding area of various proposed projects on an ongoing basis.
Solution: On behalf of the client, tandem carries out primary research on supply & demand, accessibility and other, subjective assessments.

Dima Ayad, (www.dimaayad.com) a Dubai-based fashion designer focused on evening wear

Problem: Founder was looking for a document to show to potential investors
Solution: tandem developed a comprehensive business plan featuring the brand's coverage and achievements-to-date, financial projections and investment required to take the brand to the next level.

Emirates Foundation, (www.emiratesfoundation.ae) an independent philanthropic organization aimed at improving the welfare of youth across the UAE

Problem: The client was contemplating a shift from a purely philanthropic organization to a social enterprise
Solution: tandem developed business plans for each of the 6 organization's programs identifying a clear commercial direction and provided the team with ongoing implementation support

eGolf, (www.egolfmegastore.ae) is the leading online supplier and the largest store in the Middle East for golfing equipment.

Problem: The founder was looking to raise funds in order to transition from a purely e-commerce platform to a brick and mortar megastore.
Solution: tandem developed a multi-method financial valuation to assist the founder in structuring the private placement transaction.

FMCG Distributor, a Iraq-based distributor of FMCG products

Problem: Founders were looking for a valuation to use for a potential shareholder restructure
Solution: tandem developed a multi-method financial valuation based on researched assumptions and projected growth trends

Ghobash Trading and Investment Co, (www.ghobash.com) is a privately-owned, diversified Group that focuses on growth through value-creation. The Group has interests in high-growth sectors, including investments, information technology, healthcare, retail and hospitality, real estate, industrial, trade and services.

Problem: The client was looking for guidance on setting up and operating a board of directors.
Solution: tandem leveraged its experience in governance and carried out research on regional best-practices on the formation and operation of the board. Topics covered included authority matrix, meeting agenda, decision-making, remuneration and ancillary committees.

Glee Hospitality, (www.gleehospitality.com) experts in developing, launching and operating restaurants in the UAE.

Problem: The partners needed to demonstrate the market potential of their latest restaurant chain concept.
Solution: tandem developed a comprehensive business plan for the opening of 50 outlets across the UAE and Saudi Arabia, outlining industry research, market position, pricing strategy and financial projections.

Genero Capital, (www.genero.ae) a Dubai-based Investment Company focused on Corporate Finance Advisory and Private Equity Investments.

Problem: The client required advisory support in planning and valuing the transactions.
Solution: tandem assisted Genero Capital, lead financial advisors in developing Investment Memorandums and Valuations for an established food and beverage concept with 24 branches in 8 countries across the region as well as the Saudi Arabian market leader of fertilizer distribution.

Google, (www.google.com) is a global technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware.

Problem: The client required assistance in the planning and implementation of local strategies targeting large advertisers and agencies in MENA.
Solution: tandem provided a qualified marketing contractor to advise on the client’s marketing strategies and product launches and, specifically, to manage its “Think with Google MENA” web site and all of its related marketing activities.

Gordian Health (now OnLife Health), (www.onlifefeath.com) a US-based provider of B2B health solutions through wellness engagement programs designed for employees

Problem: The company was looking for market insights in order to expand into the Middle-East region
Solution: tandem met with and interviewed some of the largest multinational and local employers in Dubai in order to get insights on healthcare trends, rises in costs and employee wellness programs in place

Greenhouse UAE, (www.greenhouseuae.com) a leading FMCG distributor of premium dairy, bakery and specialty products and ingredients for the retail and foodservice markets

Problem: Management was looking for a 5-year growth strategy and roadmap
Solution: tandem conducted detailed market research on regional and global best-practices in the industry in order to put for a set of specific operational and strategic recommendations across all the departments

Gulf Finance Corporation, , (www.gulffinance.com) a Dubai-based institutional lender catering to small businesses

Problem: Management was looking for a performance assessment of an existing client
Solution: tandem looked into the different performance indicators such as utilization rates, margins, cash flow in order to assess the target’s ability to service the outstanding loan to the client

Hover Logic, (www.hoverlogic.ae) an upcoming technology concept aiming to become the go-to expert on all matters related to Unmanned Aerial Vehicles (UAV’s) in the UAE

Problem: Founders were looking for a document to present to potential investors and funding institutions
Solution: tandem developed a business plan focusing on the technology uses and applications as well as providing a phased growth strategy


Ignite, a premier fitness and wellness company based in Dubai.

Problem: Entrepreneur was required to develop a strategy document and a thorough set of financial projections for the business to prospective investors.
Solution: tandem developed a financial model that was used to support the strategy development process for the entrepreneur and showcase the potential of his opportunity to investors

Klipp, a regional media monitoring agency covering online, social media, print and television.

Problem: Founders wanted to understand the investment requirements for the business.
Solution: tandem forecasted the profit & loss statement, balance sheet and cash flow statement for the business, established key assumptions, which helped identify the capital required to take the company through to cash flow positive.

Problem: Founders wanted to get an investor onboard.
Solution: tandem conducted a valuation of the business, formulated the terms and structure of the investment and arranged for meetings with potential investors.

Kitsch Cupcakes, (www.kitschconcept.com) a popular cupcakes and other desserts bakery with 5 locations across the region

Problem: Founders were looking for a valuation to use for a potential shareholder restructure
Solution: tandem developed a multi-method financial valuation based on researched assumptions and projected growth trends

La CreParis & JAMM Artisan Bakery, (www.lacrepariscafe.ae) a group of entities including popular retail creperies and a premium bakery catering to the foodservice industry

Problem: Founder was looking for a document to present to potential buyers of the business
Solution: tandem developed an comprehensive investment memorandum and financial valuation that served as the basis for the transaction

My Gym, (www.mygymuae.com) a successful children’s fitness franchise in Dubai.

Problem: Shareholders were looking to restructure equity holding.
Solution: Solution tandem developed a teaser document and valuation for the purpose of a full shareholder exit. The transaction was successfully completed in Q4 2011.
 

Medica, an aesthetic and dermatological equipment and products trading company with offices around the Middle East and Asia.

Problem: The company needed to ensure their financial and operational infrastructure supported their high growth in the past few years.
Solution: tandem assisted Medica to reengineer their business processes and restructure their finance department. The company continues to benefit from tandem’s continuous strategic and financial advice.

Manal Al Sharhan, (www.manalalsharhan.com) an upcoming Emirati fashion designer focused on creating timeless pieces for evening wear

Problem: Founder was looking for a business plan to use as an operational roadmap and to be presented to potential investors
Solution: tandem developed a detailed business plan covering all aspects of design, manufacturing, distribution and sales as well as providing ongoing mentorship and support

Mashaweer , (www.mashaweeruae.com) - now inactive – was an errands and delivery service based in the UAE.

Problem: The client was seeking investment to fund its growth plans.
Solution: tandem developed an Investment Memorandum, Investor Deck and valuation for the purposes of marketing the opportunity.

Nomadic, (www.nomadic-gcc.com) is a pioneering venture based in Dubai focusing on hot and cold fresh food vending machines.

Problem: The team was looking for guidance on specific neighborhoods for asset placement.
Solution: tandem carried out primary and secondary research on high-footfall / high-occupancy areas covering meal alternatives and pricing.

OMIFCO, (www.omifco.com) a Oman-based producer of chemical fertilizers

Problem: Management was looking to build a structure around their practice of funding micro-businesses in their region of Sur
Solution: tandem carried out local market visits to gain an understanding of the target businesses as well as thorough market research on best-practices around philanthropic micro-funding. The results were presented to a multi-disciplinary panel of attendees from various State-owned companies focusing on CSR


Private Office of Mohammed Al Qasimi, group of companies holding a diversified portfolio of real-estate, retail and F&B investments across the UAE.

Problem: The client required an advisory team to assist in its growth restructuring.
Solution: tandem supported the Client in developing and documenting a governance strategy, a divisional structure as well as a set of group-related policies and procedures.


Peekaboo (www.peekaboo.ae) is a chain of children’s “edutainment” centers based in Dubai malls. The business charges an hourly rate to look after infants while the parents shop.

Problem: Founders were looking to exit the business.
Solution: tandem developed an investment memorandum for the purpose of a full shareholder exit.


Project Zen was a beach club project in Dubai encompassing leisure and food and beverage outlets.

Problem: Investors wanted to understand the financial viability of opening a leisure outlet on a beachfront in Dubai.
Solution: tandem developed a financial model in order to evaluate the potential of the business and determine the funding required.


Project Noor was a plan to develop a chain of retail lighting stores in KSA.

Problem: Client wanted to analyse the lighting industry in order to develop an optimal market entry strategy for a new lighting business.
Solution: tandem carried out extensive product, market and industry research (primary and secondary) in order to develop the strategy and market positioning of the business.

Project Valet was a project for a valet parking and carwash business in Abu Dhabi and Al Ain.

Problem: Entrepreneur was required to present a business plan to the mall management in order to secure a long term lease for the business in Abu Dhabi and Al Ain.
Solution: tandem helped develop a business plan including financials that successfully secured a 5 year lease for the client in 2 malls.

Play a Round, (www.playaround.ae) a children's leisure centre and the first “putt putt golf” centre dedicated to kids in Dubai.

Problem: Founder had a clear idea of how she wanted to operate her business but needed expert insight into the financial feasibility behind it
Solution: tandem developed an easy to use financial model with a detailed pricing structure and several scenarios.

Ramy 4x4, (www.ramy4x4.com) the leading supplier and installer of off-road automotive accessories

Problem: Management was looking to improve its internal processes
Solution: tandem conducted a thorough assessment of the business’ processes. Using a gap analysis against global best-practices, tandem was able to put forth a set of practical recommendation on accounting and inventory processes to support the client’s growth in turnover

Serai Capital, a newly formed investment bank offering capital investment, asset management and brokerage services in Syria.

Problem: The founder was required to submit a full-fledged business plan with financial forecasts.
Solution: tandem conducted market research on Syria and performed a competitor analysis. We also developed a projected profit and loss statement, balance sheet and cash flow statement for the business.

SilkRoute Advisors, (www.silkroutegroup.com) ) is a private equity firm based in Dubai.

Problem: The partners required advisory services to support them during a private placement transaction.
Solution: tandem developed an Information Memorandum and an Investor Deck for the purposes of marketing the transaction.

Specs Addict, (www.specsaddict.com) an online eyewear store at affordable prices that are all designed in-house

Problem: Founder was looking for an investment proposal prior to pitching on crowd investment platform, Eureeca.com
Solution: tandem developed an investment memorandum that pre-empted investor questions through looking at historical performance and growth prospects and requirements

Subgate, (www.subgate-me.com)is a leading interior and fit out contractor catering to the premium, quick-turnaround, luxury retail sector in the UAE and KSA.

Problem: The client required an advisory team to assist in its growth restructuring.
Solution: tandem supported the Client in developing and documenting a governance strategy, a divisional structure as well as a set of group-related policies and procedures.

SWIFTCH, (www.swiftch.com) a provider of an innovative an simplified mobile credit card payment solution aimed at SME’s around the region

Problem: Founders wer looking for a document to present to potential Round A investors
Solution: tandem developed an comprehensive investment memorandum and financial valuation that served as the basis for the transaction

Sweet Stuff, , (www.lovesweetstuff.com) a bakery specialized in custom cakes, cupcakes and other desserts

Problem: Founders were looking for a valuation to use for a potential shareholder restructure
Solution: tandem developed a multi-method financial valuation based on researched assumptions and projected growth trends

Sumaq Grill, (www.sumaq.com) is an Abu Dhabi-based quick service restaurant focused on fresh ingredients and an Arabic-inspired menu.

Problem: The founder was looking to create a complimentary brand and line of food-related services based out of the existing kitchen
Solution: tandem conducted primary and secondary research in order to develop the concept and create and comprehensive business plan to help guide the Client.

The Espresso Lab, (www.theespressolab.com) is a specialty coffee lab and roastery based in Dubai.

Problem: The founder was look at a potential growth transaction and required guidance.
Solution: tandem developed a multi-method valuation to help in structuring the transaction and supported the Founder throughout.

The Question Company, an "ask anything" mobile messaging service based in Dubai.

Problem: The founder was looking for seed capital to grow and expand their business.
Solution: tandem developed financial projections, an information memorandum and a structure for investment into the business. This was circulated to potential investors sourced by tandem and the founder. In addition, we helped develop a growth strategy for the business and acted as an advisor on all financial, strategic and operational issues.

The Outlet, (www.theoutletgroup.com) a discount luxury clothing and accessories distributor

Problem: Founder was looking for an investment proposal prior to pitching on crowd investment platform, Eureeca.com
Solution: tandem developed an investment memorandum that pre-empted investor questions through looking at historical performance and growth prospects and requirements

Urban Bites, (www.urbanbites.me) a trendy quick service restaurant in Abu Dhabi serving fresh ready-made, premium sandwiches and salads and other hot items

Problem: Founders were looking for an investor pitch to use in a potential shareholder restructure transaction
Solution: tandem developed an investor pitch presentation showcasing the accomplishments-to-date, the growth prospects, the valuation and the management team